John Paul
Fortune 500 Intrapreneur. COO. CTO. Portfolio Board Member. Cyberneticist.
Greenfield Builder. AI Activator. Revenue Generator. Creative Thinker. Talent Connector.
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Liberty Global - MD, Emerging Businesses; MD Advanced Advertising & Data, VP Operations Asia Pacific
Special Broadcasting Service (SBS) Australia, CTO
Australia Broadcasting Corporation, COO - Australia Network
Trident Media Partners, Founder and Managing Partner (Acquired)
AUSTAR, GM Digital Services.
Australis Media, Early contributing architect of Australia’s PayTV Sector. GM Operations, GM Ethnic Channels
Royal Australian Navy and U.S. Army, Information Effects and Combat Arms Officer
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Advisory
MassiveBlue.io - building and deploying AI tools that enhance enforcement, protect identities, secure digital rights, and support ethical innovation
Adgile Media (Australia) - provides Definitive TV Ad Measurement that results in currency grade impression verification, attention tracking and outcome optimisation
Ad Curatio - A unified platform transforming national TV advertising by linking advertisers, programmers, and distributors
MinusOneDB - fully hosted platform tailored for advanced data applications, including seamlessly integrating real-time and batch data workflows
Past Board seats
AUSTAR-Optus-Foxtel Playout JV
SANZAR (South Africa, NZ, Australia Rugby)
SFCC (Societe du Cable et Communication)
Freeview (Australia)
SambaTV
Board Advisor - Australian Broadcast Corporation
Charity
Board Member - Street Child USA: Operating through local partnerships in 25 countries to keep more than one million children in school and learning.
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American University, BS Business Administration, Financial Management
Royal Australian Naval College (Dux)
University College London, MS in Digital Anthropology (Cybernetics)
Loatis founder John Paul is a seasoned TMT executive with a track record of successfully building and operating emerging media and B2C telco, advisory and data businesses.
John’s diverse 30-year career across the U.S., Europe and Australasia has included C-suite and Board roles advising small-mid cap companies, with two IPOs and one exit. His wide-ranging expertise includes strategic technology partnering, industry collaborations, product development, digital transformation, advanced consumer and network technologies, advertising, and consumer AI & data. While Loatis is a solo advisory, engaging with John means tapping into an exceptionally strong global network that has enabled him to build creative, high-energy teams and industry collaborations that drive genuine value creation.
Prior to establishing Loatis in 2025, John spent 10 years in London driving new revenue at Liberty Global. His leadership roles included serving as Managing Director for Emerging Business, which included leading the Liberty Sandbox incubation hub; and Managing Director, Advanced Advertising and Data, where he built a European Ad and Data business with Broadcast partners. John was previously CTO at Special Broadcasting Service (SBS) Australia, COO at Australian Broadcasting Corporation International (ABC), and VP of Asia Pacific for United GlobalCom (now Liberty Global).
He currently serves on the Advisory Boards for Adgile, Ad Curatio, and MassiveBlue.io, and is a Board member of Street Child USA, a charity focused on operating through local partnerships in 25 countries to keep more than one million children in school and learning.
The increasingly significant role of AI in John’s work at Liberty led to a deep interest in cybernetics, the interdisciplinary human/machine science that laid the groundwork for many of AI’s core ideas. In 2025, he earned an MSc in Digital Anthropology (Cybernetics) from University College London, and he guest lectures on AI’s relationship with legacy business.
John recently exited from a 20-year Defense Reserves career in Combat Arms (US Army AR) and Information effects (Royal Australian Navy).
A Leading Voice on Leveraging Alternative Leadership, Consumer Data and Disruptive Technology to Drive Telco and Media Growth
A dynamic speaker who connects with audiences across size and sector, John has taken the stage throughout his career to share his methods and innovative ideas for transforming challenges into growth.
His focus now is to help C-suite and creative leaders understand how to unlock new capabilities and revenue by approaching data, disruptive technology and AI challenges through the holistic lens of cybernetics. John translates complex concepts into clear and actionable strategies, delivering insights that educate, motivate and drive real results.
Partner with John for keynotes and panel discussions on topics including:
C-suite decision making in exploiting emerging tech
Leadership, investment and partnering approaches to AI
Agentic AI beyond optimization of consumer businesses
Enabling data-driven revenue streams
How to foster industry-wide collaboration for advanced ad models
Approaches to monetizing disruptive technology in legacy businesses
Cybernetics and evolving human-machine relationships in leadership
Why a Cybernetic Approach Is Critical for Modern Value Creation
Cybernetics is the science of control and communication in complex systems such as computers, the human body, ecological systems, information systems, government, and human cultures.
The interdisciplinary field focuses on how systems achieve goals, regulate themselves, and adapt to changing environments through feedback mechanisms. Combining the practices of engineering and social sciences delivers more profitable and sustainable outcomes. AI and related LLM’s are inherently human and cultural - so a cybernetic approach to consumer data, for example, ensures that the law of unintended consequences is reduced and outcomes are more immediately bankable.
The Australian National University has been pivotal in reactivating cybernetics at their Cybernetic Institute. Read more below.
