Focus


Renewable energy, telecommunications, media, defence

Loatis helps organisations unlock commercial value from emerging technologies, digital infrastructure and strategic partnerships. Combining expertise in AI, data, telecommunications and technology-led transformation.

Loatis works with established businesses, investors and growth-stage ventures to identify new market opportunities, develop commercially viable business models and turn innovation into sustainable revenue.

With an international perspective and a focus on execution, Loatis connects strategy with delivery, bringing together the capabilities, partnerships and investment required to build and scale new businesses across technology-driven markets.

Leading voices on alternative leadership, consumer data and disruptive tech to drive infrastructure growth


Dynamic speakers who connect with audiences across size and sector - transforming challenges into growth.

His focus now is to help leaders understand how to unlock new capabilities and revenue by approaching data, disruptive technology and AI challenges through the holistic lens of cybernetics. John translates complex concepts into clear and actionable strategies, delivering insights that educate, motivate and drive real results.

Though leadership:

  • C-suite decision making for emerging tech

  • Leadership, investment and partnering approaches to AI

  • Cybernetics and evolving human-machine relationships in leadership

  • Enabling data-driven revenue streams

  • Inorganic investment in infrastructure and emerging tech

  • How to foster industry-wide collaborations

  • Approaches to monetize disruptive technology in legacy businesses

Why a Cybernetic Approach Is Critical for Modern Value Creation


Cybernetics is the science of control and communication in complex systems such as computers, the human body, ecological systems, information systems, government, and human cultures.

The interdisciplinary field focuses on how systems achieve goals, regulate themselves, and adapt to changing environments through feedback mechanisms.  Combining the practices of engineering and social sciences delivers more profitable and sustainable outcomes. AI and related LLM’s are inherently human and cultural - so a cybernetic approach to consumer data, for example, ensures that the law of unintended consequences is reduced and outcomes are more immediately bankable.

The Australian National University has been pivotal in reactivating cybernetics at their Cybernetic Institute. Read more below.

Challenge Your Thinking


Are you driving growth and value creation from AI or simply optimizing inefficiencies?

Do you have the right C-suite leadership to shepherd high value consulting and vendor engagements — or are these managed by legacy verticals and KPIs?

Is your CEO having genuine value creation dialogs with partners or being sold to?

Are your strategic or SI consultants extracting huge tactical fees that are disconnected from existential challenges?

Do you have a clear map of growth partners and advanced capability vendors in the dynamic data and AI domains?

Are you effectively identifying growth investments and acting to scale?

Are you exploiting social scientists in the design of human driven software and systems

Are your teams personally fulfilled?