Loatis creates strategic value for TMT, mid-large caps through genuine CEO dialog and an activation mindset

  1. Growth activation - incubation of new revenue streams for legacy Telco, Media and Defence sectors - organic and inorganic

  2. Monetisation of AI and disruptive tech - activating sustainable, real value of AI beyond optimization

  3. Advanced Ads and Consumer Data deployment, planning and innovation of data and emerging ad models

Leveraging a global network of activators, vendors and C-suite leaders

John Paul | Fortune 500 Intrapreneur, TMT COO, CTO, Portfolio Board Member, Cyberneticist

US - Western Europe - Australia - SouthEast Asia - Japan

  • Are you driving growth and value creation from AI or simply optimising inefficiencies?

  • Do you have the right C-suite leadership to shepherd high value consulting and vendor engagements - or are these managed by legacy verticals and KPIs?

  • Is your CEO having genuine value creation dialogs with partners or being sold to?

  • Are your strategic or SI consultants extracting huge tactical fees that are disconnected from existential challenges?

  • Do you have a clear map of growth partners and advanced capability vendors in the dynamic data and AI domains?

  • Are you effectively identifying growth investments and acting to scale?

  • Are you exploiting social scientists in the design of human driven software and systems

  • Are your teams motivated and fulfilled?

Challenge your C-suite thinking

Why a cybernetic approach is critical for modern value creation

Cybernetics is the science of control and communication in complex systems such as computers, the human body, ecological systems, information systems, government and human cultures. Combining the practices of engineering and social sciences delivers more profitable and sustainable outcomes. AI and LLM’s are inherently human and cultural - so a cybernetic approach to consumer data (for example) ensures the law of of unintended consequences is reduced and outcomes are more immediately bankable. Read more about Cybernetics from the Cybernetics Institute at Australia National University. more… Australia National University

“Bank the cost optimisations in step with value creation - otherwise you’re just polishing the engine while the ship takes on water. “

John Paul - Thought leadership

“Language is inherently cultural - so designing large language models without social scientists is insane.”

“Most of the time value creation and disruptive tech programs have no one to pitch to at C level- except legacy vertical leaders with legacy KPIs.”

“We won’t extract real value creation from AI until we get better at asking the right questions.”

“Humans remain the critical component of shaping data outcomes (barring automation) - this is cybernetics when we operationalise this process.”

John Paul

About John Paul

innovation grounded in operational reality

  • C-suite Operator turned Intrapreneur trusted for development of international media assets and monetization of disruptive technology;

  • 10 years Managing Director of Emerging Business for Liberty Global to 2025

  • C/board-level career building and scaling mid cap B2C media businesses and products across four continents – driving nascent outcomes in content distribution, advanced advertising, consumer data, AI and media networks, home security, eHealth.

  • Drove European Advanced Ad and Data business to $250m of revenue in 2020

  • COO of ABC International (Australia Network); CTO of SBS Australia, 2008-2013.

  • Architected Liberty Global’s greenfield Asia/Pac Telco businesses in the 90s.   Incubated early digital ISP and interactive media units.

  • 2 IPOs (media/telco) - Australis Media, AUSTAR (ASX).

  • CEO/Founder of boutique infrastructure consultancy Trident Media Partners-  sold in 2011.

  • Adept at complex industry collaborations in cable, broadcast media and consumer data.

  • Pioneered early applications of digital video and microwave/satellite distribution.

  • Ex-military officer, US Army Armor and Royal Australian Navy Information Warfare. Dux graduate of The Royal Australian Naval College.

  • Cyberneticist - BSc Finance, MSc in Digital Anthropology (Cybernetics) - holistic human-machine approaches to business design.

Portfolio Boards

Charity Board Director

Streetchild USA — funding developmental education in challenged regions

Advisory Board Member

  • Adgile

  • Ad Curatio

  • Broadlab

  • MassiveBlue.io

Former Board Seats

  • SPOC Playout JV

  • SANZAR (South Africa, NZ, Australia Rugby)

  • SFCC (Societe du Cable et Communication)

  • Freeview (Australia)

  • SambaTV