When you need a TMT activator to transform potential into revenue

Hands-on strategic consulting for legacy business and startup CEOs, creative C-Suite execs, and venture funds in TMT and defense. Loatis goes beyond mere guidance to activate genuine change and transformation.

Power growth through new revenue streams

  • Monetize AI and disruptive tech

    You’re investing in and deploying AI left and right, but are you using it to drive value creation or simply optimizing inefficiencies? Are you truly rethinking the way you do business?

  • Harness dynamic data at scale for advanced ads that get results

    Is your data strategy stuck in 2024? Do you have a clear map of growth partners and advanced capability vendors in the dynamic data and AI domains?

  • Access a global network of activators, vendors and C-suite leaders

    Do you have the right C-suite leadership to shepherd high value consulting and vendor engagements - or are these managed by legacy verticals and KPIs?

Leveraging a global network of activators, vendors and C-suite leaders

John Paul | Fortune 500 Intrapreneur, TMT COO, CTO, Portfolio Board Member, Cyberneticist

Who Loatis Advises

Mid-Large Cap Companies and Startups in Media, Telecom & Defense

  • Legacy Companies

    • Creating new revenue lines by exploiting existing strengths
    • Activating and monetizing AI and high value technology
    • Building C-suite and leadership teams that get results

  • Startups & Venture Funds

    • X
    • Y
    • Z

  • Creative C-Suite Executives

    • X
    • Y
    • Z

Who Is Loatis?

John Paul: Strategic Builder. AI Innovator. Revenue Generator. Creative Thinker. Talent Connector. 

Loatis founder John Paul is a seasoned TMT executive with a proven track record of building and operating emerging media and B2C telco, AI, and data businesses. His diverse 30-year career across the U.S., Europe, and Australasia has included holding C-suite/Board-level roles within Fortune 500 companies and advising small-mid cap companies and his own startup to IPO or acquisition. John’s expertise includes strategic partnering, industry collaborations, product development, digital transformation, advanced consumer and network technologies, advertising, and consumer AI & data. While Loatis is a solo advisory, engaging with John means tapping into the exceptionally strong global network that has enabled him to repeatedly build creative, high-energy teams and industry collaborations that drive genuine value creation.

John Paul

Thought leadership

“Bank the cost optimisations in step with value creation - otherwise you’re just polishing the engine while the ship takes on water.”

Language is inherently cultural - so designing large language models without social scientists is insane.

Most of the time value creation and disruptive tech programs have no one to pitch to at C level- except legacy vertical leaders with legacy KPIs.

We won’t extract real value creation from AI until we get better at asking the right questions.

Humans remain the critical component of shaping data outcomes (barring automation) - this is cybernetics when we operationalise this process.

About John Paul

Innovation grounded in operational reality

A C-suite operator turned intrapreneur, I’m trusted for leading the development of international media assets and driving the monetization of disruptive technologies.

With over a decade as Managing Director of Emerging Business at Liberty Global (through to 2025), I’ve built a board-level career scaling mid-cap B2C media businesses and products across four continents. My work has consistently delivered early-stage impact across content distribution, advanced advertising, consumer data, AI-powered media networks, home security, and eHealth.

Notably, I grew Liberty Global’s European Advanced Advertising and Data business to $250 million in revenue by 2020. Prior to that, I served as COO of ABC International (Australia Network) and CTO of SBS Australia between 2008 and 2013. Earlier in my career, I architected Liberty Global’s greenfield telco ventures in the Asia-Pacific region, pioneering the company’s digital ISP and interactive media initiatives during the 1990s.

I’ve led two successful IPOs in the media and telco sectors—Australis Media and AUSTAR (ASX)—and founded the boutique infrastructure consultancy Trident Media Partners, which was acquired in 2011. Known for navigating complex industry collaborations, I’ve worked extensively across cable, broadcast, and consumer data landscapes, consistently staying at the forefront of emerging technology.

A pioneer in early digital video, satellite, and microwave distribution, I bring a systems-level perspective shaped by my background as a cyberneticist, with a BSc in Finance and an MSc in Digital Anthropology (Cybernetics). My military roots include service as a US Army Armor officer and an Information Warfare officer in the Royal Australian Navy, where I graduated Dux of the Royal Australian Naval College.

  • Charity Board Director

    Streetchild USA — funding developmental education in challenged regions

  • Advisory Board Member

    • Adgile
    • Ad Curatio
    • Broadlab
    • MassiveBlue.io

  • Former Board Seats

    • SPOC Playout JV
    • SANZAR (South Africa, NZ, Australia Rugby)
    • SFCC (Societe du Cable et Communication)
    • Freeview (Australia)
    • SambaTV